What is real estate
wholesaling, really?
It’s not buying and selling houses. It’s buying the right to buy a house — and selling that right.
Two people who need opposite things, at the same time.
Every wholesale deal begins with a mismatch — one person needs to sell fast, another has capital and wants a discount. The wholesaler’s entire job is standing in that gap.
A seller in a hurry
An inheritance they don’t want to manage. A debt. A divorce. A house they can no longer keep up. They need out — fast, without the cost of listing and repairs.
An investor with capital
Wants to buy below market value — to fix and flip it, or to rent it out. They have the money but not the time to find and negotiate the deal.
Sign the contract. Sell the right. Pocket the difference.
The wholesaler never buys the house outright. They control it through a contract, then move that contract to someone who will.
The three moves that make the deal.
Under contract, at a low price
The wholesaler signs a purchase contract with the owner — without necessarily having the money to close that purchase themselves.
Sells the right, not the house
Before the closing date, they sell that contract — the right to buy — to an investor who actually has the capital to close.
Pockets the difference
The gap between what they negotiated with the seller and what the buyer pays for the contract is the entire business.
A distressed property. Not necessarily destroyed.
The gap between what it’s worth today and what it would be worth repaired is where the business lives.
Any one of these three, on its own, already defines a distressed property.
Assignment of contract
There are two different ways to move the same deal without the wholesaler owning the house long-term. Here’s the simpler one.
buyer
The wholesaler assigns the contract in exchange for a fee. The final buyer closes directly with the original seller — a single closing.
Double close
buyer
The wholesaler actually buys the property (closing 1) and, days later, resells it (closing 2). Two transactions, two deeds.
Assignment vs. double close
Fix-and-flip is a different business.
Here the purchase actually closes, the property gets renovated, and it sells fully finished — a longer, more capital-intensive path than wholesaling.
Wholesale
Control the contract, move it to a buyer, collect a fee. No renovation, no holding costs, no construction risk.
Fix-and-flip
Buy, renovate, sell finished. Higher margin potential — and higher capital, time, and construction risk.
Many investors end up doing both: wholesale what isn’t worth renovating, and keep what is.
What to carry into Module 2
How the margin actually gets built — the formula behind every offer.
How the margin
actually gets built.
Everything comes down to one well-answered question: what’s the most I can offer?
MAO: the ceiling of what you can pay.
Maximum Allowable Offer isn’t a guess — it’s what’s left after the property’s after-repair value absorbs every cost standing between you and a closed deal.
Where the after-repair value actually goes.
Every dollar above the maximum offer is already spoken for — by repairs, by the buyer’s margin, and by your own fee.
The 70% rule. Don’t offer more than 70% of ARV, minus repairs.
A useful anchor for not wasting time on properties that will never work. But it’s a filter, not a calculation — the final number always comes from the full formula.
Underestimating repair costs.
The single most expensive, most common mistake. A property can go from “cosmetic repair” to “structural repair” on the first visit with a real contractor.
What the photo hides
Foundation movement, roof decking, old electrical panels, hidden plumbing — none of it shows up in a listing photo.
The fix
Never calculate the MAO from an estimate made off photos. Walk the property, or send someone who can price repairs accurately, before you commit to a number.
Where the fee actually comes from.
It’s not a fixed percentage of the price. It’s the gap between what the seller accepts and what the final buyer will pay for that same contract.
Negotiate low
With the seller — the entire margin starts here. Every dollar you don’t negotiate off the price is a dollar off your eventual fee.
Sell fast
Enough buyers lined up to move it quickly, without haggling away the full fee to close before the contract expires.
Assignment fee benchmarks.
A survey of 1,000+ US wholesalers — a far more precise anchor than any general rule of thumb for what to charge.
Fix-and-flip in 2026 — the context behind your buyer’s number.
These are the numbers that give context to how much a final buyer can actually pay for the contract you’re selling them.
What to carry into Module 3
Who’s who in the ecosystem — every role between the seller and the final buyer.
Who’s who in
the ecosystem.
Every role between the seller who needs out and the final buyer who closes — and where a direct investor fits in.
Two fixed points. Everything else is what happens between them.
No matter how many roles get involved along the way, every deal in this business begins and ends with the same two people.
The seller
Needs out — fast, without the cost or hassle of listing, repairs, or a long closing. An inheritance, a debt, a divorce, a rental that’s become a burden.
The final buyer
Has capital and wants a property below market value, either to renovate and sell or to hold as a rental. Cares about the numbers, not the story.
Between those two points, several roles can get involved.
The investor who controls the contract
Signs with the seller and controls the right to buy — the one moving the deal forward.
The title company or closing attorney
Verifies ownership, clears liens, and handles the paperwork that makes a closing legally valid.
The lender
Funds the purchase when a buyer isn’t paying all cash — hard money for a fast close, conventional financing for a longer one.
The inspector or contractor
Prices the real scope of repair — the number the entire offer is built on.
The daisy chain: the same contract, resold more than once.
Instead of one investor controlling the deal end to end, the contract sometimes gets reassigned from one wholesaler to another before it ever reaches someone who can actually close.
The title company and closing attorney.
Before anyone can close, someone has to confirm the seller actually has clear ownership — and no hidden liens or judgments attached to the property.
Cash, hard money, or conventional — the buyer’s funding shapes the deal.
Short-term, asset-based financing built for speed — funds a purchase in days, not weeks, at a higher rate.
Common for fix-and-flip buyers who need to close fast on a distressed property.
Bank or mortgage financing — lower cost, but a longer underwriting and appraisal process.
More common for a buy-and-hold buyer with time to spare before closing.
We control what we sell directly.
No middlemen, no daisy chain. When you buy from My Next Deal, you’re buying from the party that controls the property — not through a chain of intermediaries.
What to carry forward
Coming next in the course.
Module 4
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Module 5
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Module 6
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Module 7
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Module 8
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Module 9
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Module 10
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